Most people are now searching the internet for properties on sites like rightmove and finadproperty – these sites have pictures which can be a big selling point for your home. This means if you’re using more traditional methods like the newspaper you need to be even more compelling with what you say in your ad. If your local paper allows inclusion of photos or some graphics when you place an ad in the property section, this can be a way to make sure your ad stands out from the others on the page.
The other thing to consider is buying an actual ad in the property section rather than a classified listing. These will normally allow more flexibility with content and the option for more graphics. If you want to make sure the ad for your property gets seen, this can be a more expensive, but much more effective means of engaging potential buyers helping you to sell quicker and for a better price.